Skills:Design Research, Design Strategy, Service Design, User centered Innovation
Client:Grup IDEA, Cataluya Caixa, Deutsche Bank, Banco Sabadell
Designing a New Banking experience for clients and non clients
Defining the new banking experience for users and nonusers, zooming‐in on their needs. Establishing a more sustainable business model concept that seeks to rescue the current low credibility of this sector in Spain.
In depth understanding of the different monetary approaches, bank usage by clients, type of users, benefits. and future service opportunities.
A new banking experience: BanConnect enables entrepreneurs, business owners and freelancers to select, network and realize projects using the bank’s existing infrastructure, know how and economic partnership.
Contextual research, interviews, shadowing, guerrilla, secondary research, trend analysis and quantitative surveys.
Unmet needs and insights, ideation, concept development, extreme journey map, actors and stockholders mapping, currency flow, persona, scenario development.
Planning, preparation and participation of contextual research.
Development of the secondary research and trend analysis.
Drivers and barriers identification.
Unmet needs and insights identification, personas creation, ideation, concept development and scenario creation.
Video Scenario Full Presentation