Concept development for high end feature phone
Skills:Co-creation, Design Research, Product Development, Service Design, User Testing
Designing A bridge mobile Phone for the developing market
In depth understanding of the mobile device market.
Concept generation and validation for the future phone category that will bridge the gap with smartphones at an affordable price.
3 different mobile phone concepts that would breach the gap between high end feature phones and smartphones.
Identification of two different potential market segments where the client could expand to.
Contextual research, experience diary, card sorting, co- creation, brainstorming and rapid prototyping.
Secondary research, quantitative studies and analysis, trend analysis, concept development, use cases, UX and visual design at concept level.
Planning and preparation of diaries, contextual research, co-creation and rapid prototyping sessions.
Design and developed the secondary research framing and trend analysis.
Recruiting and developing indian experts interviews.
Unmet needs & insights identification, personas creation, ideation, concept development and quantitative analysis.